MARKETING AUTOMATION AND LEAD MANAGEMENT

 

Marketing ManagementFIELDBOSS® Marketing functionality:

  • Campaign Management
  • Campaign Response Management
  • Webinar Management
  • Email Marketing
  • Website Analytics
  • Automated Email Responses
  • Social Listening

Campaign Management

Campaign ResponsePlanned and systematic campaigns will improve brand consistency and message. Obtain deep customer insights that help you execute flawlessly as you engage your prospect and customers. Bring your marketing vision to life.

Email and Digital Marketing

Email MarketingFIELDBOSS® can be configured with the ClickDimensions module to enable extensive capabilities for contractor email marketing, web tracking, lead scoring, nurture marketing, SMS/text messaging, campaign tracking, form capture, surveys, landing pages, social discovery and more.

Integrated Planning and Marketing Automation

CampaignMicrosoft Dynamics Marketing allows you to reduce the complexity of your campaigns, so you can focus on delivering amazing customer experiences at scale. The new Dynamics CRM Visual Campaign Designer makes marketing automation and email marketing a snap.

Increase Leads so Sales Can Build Their Pipeline

Lead Life CycleBehavioral data and advanced lead scoring help you understand how your customers are engaged, so you can drive sales impact by delivering highly qualified leads straight to your CRM.

 

Listen to and Engage with Customers on Social

social listening 2Track your share of voice across the social web (like Twitter, Facebook, and YouTube). Monitor your global sentiment and brand presence, and gain visibility on strategic initiatives on social media.

 

Demonstrate Marketing Yield and Impact

KPI MetricsDeliver data-driven insights, and prove real Return on Marketing Investment (ROMI). Make the most of advanced business intelligence (BI) tools (like heat maps and trends) to guide future investments and to transform marketing from a cost centre to a growth centre.