Microsoft recently changed the positioning of Dynamics 365 Financials, their new accounting software solution. Launched in November 2016, Microsoft originally positioned D365 Financials as a more robust and low cost alternative to QuickBooks. Six months later, Microsoft has done a complete positioning pivot. Microsoft has announced that Dynamics 365 Financials will be a cloud-based derivative of Dynamics NAV, which is a very strong mid-market accounting solution. Dynamics 365 Financials will target companies with 10-500 employees, with very fast configuration features at a low monthly user subscription cost. Microsoft is targeting Q4 2017 for feature parity with Dynamics NAV, which will include strong capabilities in the areas of distribution, manufacturing, and numerous features for multi-location and multi-entity accounting and business intelligence.
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